Dennis and Christine Richards move from Captive to Independent!

From Richards Group to Sage Insurance Group

Christine and I like a good cheeseburger.  When we go to a fast food place that you see on TV all the time, everything tastes the same.  The burger comes out the same way.  You may be able to ask for no lettuce and extra pickles, but that is about all the customization that you are going to get.  However, when we go to family-owned burger restaurant we can customize the temperature of the burger, add some interesting toppings, have a variety of cheeses to choose from, and fit the meal to our taste.

In June, 2023, we rebranded Richards Group Inc and started a new independent insurance agency because we had been wanting to be of higher assistance to our customers when they came to us with their increasing frustration about the price of insurance in the marketplace.

We found that each of our clients had unique needs.  One size does not fit all.  

Thus, our new agency works with many different local and national insurance carriers that can better fit the needs of our clients.

Having the right insurance coverage is important, not just for yourself but also for your friends and loved ones. If you want to protect your family’s future, consider referring them to a trusted insurance agent who can help them find the right coverage.
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An independent insurance agent is a licensed professional who represents multiple insurance companies. Unlike a captive agent, who represents only one insurance company, an independent agent has the ability to compare policies and rates from a variety of insurance companies. This means they can help you find the policy that best fits your needs and budget without being limited to one provider’s offerings.

Benefits of an independent insurance agency

• We’re local.  We understand what the risk exposures are for your personal and business needs right here in Wisconsin. 
• We’re interested in customizing coverage for you. One of the most appreciated advantages of using us (we have heard) is that we take time to listen and understand your needs and provide answers to your questions based on our experience.
• We can shop your unique needs across many competitors and use our partnerships to find the best values and optimum coverages.  Usually this means we can save you money!
• We continually educate ourselves in our field.  We nerd out on insurance so that you don’t have to.
• We save you time and energy- by researching multiple insurance companies and policies for you.  You end up with the information you need to in order to make an educated decision without having to do the legwork.
• We can be an inside advocate when you need to make a claim.  Obviously, everyone hopes you never have a situation where the insurance has to be used, but if you do have a claim and need assistance, we’re right here for you.

We’re not going to pretend you don’t have the option to buy insurance online. Because, well, you do.  You can “be your own” agent.  “They” say you can get a quote fast and get the cheapest coverage- but remember- most things that are cheap and easy don’t have a lot of coverage.

Let’s Talk

If you are interested in a thorough review of your insurance policies, give us a call or send us an email. We will schedule a meeting to make sure you have the coverage you need and are receiving all of the discounts you are entitled to.

Get a quote today—​contact us for more details!